Coca-Cola produced for the US market is typically sweetened with corn syrup, while the company uses cane sugar in some other countries, including Mexico and various European countries. President Donald Trump announced this week that Coca-Cola would begin using cane sugar in U.S. products instead of high-fructose corn syrup, which is used by a relatively small number of countries worldwide. Coca-Cola recognizes that motivating its merchandisers can lead to enhanced performance and increased sales. Thus, many merchandisers have the opportunity to earn bonuses based on their performance metrics or sales targets.
Comparative Industry Standards
Looking ahead, the role of the Coca-Cola merchandiser is likely to evolve alongside changes in consumer behavior and technology. As the market continues to adapt, Coca-Cola will undoubtedly seek professionals who can navigate these changes. Those who are prepared to embrace innovative merchandising techniques will position themselves favorably within the company and the wider industry, ensuring career sustainability and potential salary growth.
Top Posts
In 1889, an American-based businessman bought the formula to form a brand in Atlanta, and the rest is history. The Coca-Cola Company produces only the syrup concentrate; it is then sold to bottlers worldwide that hold its franchise. A retail merchandiser creates the right image to entice customers to buy products. Daily duties of a food merchandiser may include taking inventory, removing any expired or damaged products, replacing products, and meeting with store managers for re-ordering products. No real employment history proves necessary for hiring; however, experience working in call center environments and basic computer skills may solidify candidate chances.
Start A Company
- In 1889, an American-based money manager purchased the recipe to shape a brand in Atlanta, and the rest is history.
- The overtime of work happens during sports events, where the beverages have high demand.
- The average shift for a Coca-Cola merchandiser begins very early in the morning and ends sometime in the mid-afternoon range.
- This level of vigilance ensures that stores remain stocked with popular items and that consumers have a consistent experience when they shop.
- These include the specific market dynamics, the state of the economy, and even the size of the distribution center in which the merchandiser operates.
Here you can find a template of a Merchandiser resume that can fit also job titles such as. Merchandisers work in the retail industry and are in charge of placing products in stores. These employees need to make sure that stores are stocked with the right amount of products and also liaise with stakeholders, make forecasts, and control stock levels.
This natural career progression is appealing, as it encompasses opportunities for professional growth while still remaining in a familiar industry. Networking with colleagues and demonstrating a proactive attitude can be excellent strategies for climbing the career ladder. When comparing salaries and benefits among beverage companies, Coca-Cola remains competitive. While other companies may offer different pay scales based on their market strategies and geographical presence, the overall compensation packages in Coca-Cola are on par or even exceed some competitors. Companies like PepsiCo and Dr Pepper Snapple also have lucrative opportunities for merchandisers, but Coca-Cola’s established reputation and extensive resources often attract talent eager for long-term employment. A career as a merchandiser at Coca-Cola can serve as a stepping stone to more advanced positions within the company.
Convenience Store Manager Job Description→
Consequently, companies may be willing to offer greater compensation to those who can provide a solid foundation of knowledge and skills that align with the company’s goals. Although many merchandiser positions at Coca-Cola don’t require advanced degrees, having a solid background in business, marketing, or related fields can be beneficial. Additional training in areas like inventory management and consumer behavior can further enhance one’s skill set and marketability, potentially leading to higher earning potential.
Some companies offer bonuses based on sales performance or achieving specific goals. This not only motivates merchandisers to excel but also aligns their efforts with the company’s overall sales targets. Understanding this dynamic is crucial for anyone considering a career in merchandising with Coca-Cola.
- Where you work can significantly impact your salary as a Coca-Cola merchandiser.
- Coca-Cola merchandisers work primarily in retail environments, which means their work hours can be variable.
- Regular inventory audits allow them to gauge product performance and make suggestions for reorders or markdowns when necessary.
- The most important thing to remember about the work environment for Coca-Cola merchandisers is that this position is extremely physical in nature.
- Daily duties of a food merchandiser may include taking inventory, removing any expired or damaged products, replacing products, and meeting with store managers for re-ordering products.
Let’s find out what skills a driver/merchandiser actually needs in order to be successful in the workplace. Delivered product to accounts while operating CDL equipment in urban environments. Performed quality assurance checks to ensure merchandise was in acceptable condition. Decline in the industry and high turnover mean that job growth for Coca-Cola merchandisers is flat, if not on a decline. The Bureau of Labor Statistics does not provide information what does a coca cola merchandiser do specifically for merchandisers, but does note that growth for retail sales is likely to be slower than average between now and 2026. However, Coca-Cola does use cane sugar in some of its products for international markets and in limited U.S. offerings.
Employees who take advantage of these opportunities may find that they can increase their earning potential significantly. By continually improving their skills and adapting to the evolving retail environment, merchandisers position themselves for promotions and raises. This Merchandiserjob description template is optimized for posting on online job boards or careers pages and easy to customise for your company. During the time I worked at Coca Cola I noticed that everyone was very professional. We worked as a team to get our jobs done and every one had great communication one another.
The CEO of the Corn Refiners Association said last week that “replacing high fructose corn syrup with cane sugar doesn’t make sense” given Trump’s support of American farmers. Today, many merchandising tasks can be completed with the help of software solutions and apps that manage inventory, track sales data, and facilitate communication between retail partners. Familiarity with these technologies can make a merchandiser more valuable—and therefore command a higher wage. Companies like Coca-Cola often look for individuals who can blend traditional merchandising skills with tech-savvy abilities, and those who excel in this area may find themselves rewarded with better compensation.